But it happens. It’s that old maxim where the businessman. the decision maker thinks he knows his consumer better than he knows himself. And in this context. whoever runs the company never comes down from their p.estal and asks the people on the front line – those who deal with the customer – what their doubts. pains and complaints are. And. even more seriously. they also don’t listen to the customer . Ignore complaints. Or the “bad customer” rates. Don’t do that. And. if it’s difficult to reach the customer. make the most of what the information age has to offer: discover the channels where your customers are. Social m.ia? Forums? Blogs? Search sites? Access these channels and see what people are saying and what they are complaining about.
we are discussing content marketing in
Make the connection with your product. How can he resolve these pains? And why hasn’t it been resolv. yet? create your persona . How old? Sex? Interests? Anxieties? How will your company help? Now. start producing content. Fail to understand your audience and you will either attract the wrong people or attract no one at all. 2. Unmapp. Keywords Unmapp. keywords As we said. we are discussing content marketing in the context of digital marketing. In other words. your interest is to produce material to be index. on new database Google. in organic search . and generate visits. And here it is necessary to remember that Google is still a robot . He cannot interpret its content like a human being (although he is evolving more and more).
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So your company ne.s to help Google. And the basic principle for doing this is defining keywords. In other words. themes for each of your content. This will help the search engine understand what each of your content is about. And. if he understands. the chance of your site ranking better is greater. Therefore. with your persona mapp.. follow some basic steps: define short tail keywords (generic. such as “apartment”); define long tail keywords (specific. such as “apartment for low-income students”); see if the word has search volume (use Google USA Cfo Keyword Planner ); Google it and see the quality of the results; Now set up a content calendar. with each word as the base theme for each material.