Traffic Cannon or Flop? A Closer Look at the Linkedin Newsletter

 

 

 

 

 

 

Traffic Cannon or Flop? A Closer Look at the Linkedin Newsletter

Sending newsletters from your personal LinkedIn account has been possible for a while. But now this option is also available for business pages. The LinkedIn newsletter is a valuable addition to the platform. A new channel where you can give free rein to your creativity and fill the content according to your own wishes.

While About

Where we’ve been reading and writing for a while about LinkedIn becoming less businesslike, and the platform starting to look more and more like its social sisters, I think this is a good step in the business direction! A new ability to create content for a specific group of followers. So not just for your Canadian CTO CIO Email Lists entire list of connections (for which a LinkedIn post is intended), but especially for those who actively choose to receive your newsletter.

Canadian CTOs CIOs Email Lists

*Curious about our Frankwatching LinkedIn newsletter? Read it here: Content & Community Talk .

It is not a standard newsletter

A LinkedIn newsletter is not the same as a ‘standard email newsletter’. For example, it is not the case that you create a newsletter every week and send it to the subscribers. On LinkedIn you create 1 newsletter format, in which you share new updates with your subscribers. An example of a LinkedIn newsletter can be found via this link . And here ‘s another great example .

Do you share a new edition of your newsletter? Then it will be placed under the ‘header’ at the top of the list of editions. Such a header with, among other things, a title, short description, subscribe button and share button looks like this:

Your editions appear below each other as separate ‘posts’ under this header. An example of this can be found via this link . Your subscribers will receive a notification of your new edition in their mailbox as well as via LinkedIn and this will also appear on your timeline.

See also  Make sales easier with these Chrome extensions

Leave a comment

Your email address will not be published.