That registry we talked about is for government agency websites . But digital accessibility goes much further than just the website. We are therefore afraid that this is only the tip of the iceberg.
Because what about the accessibility of, for example, e-mail and other communications? And what about healthcare institutions and other organizations to which the obligation does not apply? Apps are planned for June 2021. What’s the next step for us? E-mail.
Email the next Step
In one-to-many communications, such as email newsletters, it is easy to lose sight of the individual. But in addition to the large (external) e-mail campaigns, e-mail is also used en masse for simple means, such as an invitation, congratulations, anniversary, presentation, communication and internal newsletter. Simple but common resources that need to be formatted. The layout must be consistent and in accordance with the well-known guidelines: house style, brand, design, communication and accessibility.
More than 250,000 Dutch people have a visual IT Directors Managers Email Lists impairment in both eyes , according to the Eye Fund . In addition, about 8% of men and 0.5% of women suffer from color blindness (Oogfonds, 2021). So this is important to keep in mind.
3 tips to make your emails more accessible
But how? With some small checks and adjustments you can easily start making your e-mails more accessible.
1. Check the use of color
First: check the color contrast. To be fair, our own expressions are not always 100% accessible either. But we pay attention to it and try to improve it, that’s where it starts.
Not all color combinations in a corporate identity work equally well with each other. That is why it is good to check whether, for example, the contrast is large enough. Check with this free tool from WebAIM whether the contrast between the titles and background is large enough. This way you will quickly find out which color combinations you should leave out in your emails.