Publishing Dashboard Amp and Intended for Creating

 

 

 

 

 

 

Publishing Dashboard Amp and Intended for Creating

At the launch of Web Stories in 2020, Hidde Zwiers enthusiastically listed the potential of Web Stories in this article for Frankwatching. Web Stories are visible in various positions on the search results pages of Google and Google Discover and completely optimized for mobile. So they reach a larger audience than just users who search for your name or keywords. Google Web Stories offer space for CTAs, are indexable and rank well. Sometimes even above paid ads!

All in all, an excellent showcase to introduce searchers and discoverers to your story, background to the news or products. But the content must meet Google’s quality standards, be substantive and self-contained. In 2021, Google was at least quick to punish users who mainly use their Web Stories as a traffic generator to their own website.

But all in all, Web Stories sound quite promising. So why hasn’t it really taken off here yet?

Web Stories by Vice

First see

Shortly after the launch, Frankwatching editor Tineke Communication Directors Email Lists concluded in this article that you didn’t have to rush it just yet . Web Stories were still in beta at the time, but that wasn’t the main reason. She places the development against the background of a larger shift that is taking place at Google, in which Google is slowly changing from search engine to answering machine.

Communication Directors Managers Email Lists

In the past, Google offered you several results to choose from after a search. Then you clicked through to the page where you hopefully found your answer. Nowadays, the answer itself is often already on the results page. Annoying for website owners, but clicking is no longer necessary in that case.

Also read:  Google comes with Web Stories: make visual stories SEO-proof

With Web Stories, Google has yet another novelty in its hands, which has responded well to the success of video stories, which makes staying on the search results page even more attractive. At first sight, not by definition an advantageous investment for makers, Tineke therefore rightly judged. Moreover, you never know with Google whether they will pull the plug again after a few years (think Google+). No wonder that not everyone immediately started making Web Stories.

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Why Web Stories now?

As mentioned earlier, Web Stories do provide opportunities for website owners, whether they are organizations, companies, publishers or independent entrepreneurs. These can mainly be found in the field of branding and brand awareness for your brand. With Web Stories you provide the quality content that the search engine loves and generate extra visibility on the search results overview page. You also have the opportunity to strengthen your branding if you design your Stories smartly.

Recent developments also indicate that Google still sees potential in Web Stories. Web Stories will be pushed even more in search in the coming time and will therefore appear more and more in prominent places in your search results. In the US, Web Stories as clusters of ‘visual stories’ are now gaining prominent positions on mobile search results pages after a year of testing.

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