With a personalized subscription box, you choose items to include based on a person’s shopping behavior and personal taste. Companies using this model ask buyers for feedback. This way they can personalize the boxes every month.
According to research by McKinsey, 28% of box subscribers want a personalized box, so this could certainly be interesting.
Bestseller Subscription Boxes
Introduce new customers to your brand by launching a subscription box full of your best-selling products.
For example, if your brand sells beauty products and your rose oil facial serum flies off the shelves, you can include it in the box. Although it may seem strange to include your bestsellers in a box. This can be the perfect way to market your products.
Introduce subscribers to new brands
Speaking of examples, you can introduce subscribers to new brands that they may not have tried before. You can network with other brands by helping them reach new audiences, which is great for building long-term relationships with other companies.
4. Determine your price
With all the competition, your box has to offer Sales Marketing Directors, Managers Email Lists enormous added value to convince customers. Otherwise you will quickly lose subscribers. How do you determine what “great added value” means? Here are some tips.
Identify your costs
Be clear about what you spend per box.
- From box materials to labelling, all costs must be allocated. This includes start-up costs such as website costs.
- Time is money. Unless you plan on working for free, don’t forget to include time spent selecting products, responding to customers, and so on.
Save money whenever possible. Maybe you can change the box packaging or get a better deal on web hosting.
Research your competitors
Look at popular boxes in your niche. How much do customers pay for these boxes? There is a good chance that this is the price that the average consumer thinks is correct. And if you want to attract people, consider offering a discount for the first month.