Performed Relatively Surprisingly Well During the







Performed Relatively Surprisingly Well During the

If there was one sector that sufferd from the lockdowns, it was the physical retail and experience-oriented companies such as catering, museums and attractions. For some of them, relaxations, unfortunately, came too late. But the companies that manage to recover from this period of protracte adversity can look forward to a number of golden years. They benefit from the rebound effect: what the consumer has not been able to do, they want to overtake.

More Experience

Although this is undoubtedly positive news for the retailer, it does not mean that everything should continue in the same way. Because although many human drives and habits will VP R&D Email Lists return to the way they were, this does not apply to the inconveniences that we dealt with at an increasd pace during the lockdowns. Webshops have been thrown into the online lap of a large part of the shopping public – of which only a small part will probably return to the brick retailer, especially for functional purchases.

 VP of R&D Email Lists

Retailers have already made a transition to more experience-orientd retail in the past decade. That jump is more important than ever in the period after the corona crisis. The function of physical retail shifts to fun, physical interaction and a place where you go to tell others you’ve been there. In short: the store is more than ever a day out

Online shopping due to corona

And what about the online retailer? They did good business when consumers had no choice but to shop online, but what can they expect from the future?

See also  Think About Your Profit Margin if You Have a Profit

Here, too, the rule of thumb applies that the consumer seeks the path of least resistance. E-commerce will maintain its leading position when it comes to functional products that can be purchase more easily, faster and cheaper online. The few customers who previously did not know that you can find that one specific cable on the web with less cost and effort to connect your TV to a speaker, found out during the lockdown. The customer is more self-reliant than ever. The battle seems to have been won in the field of such functional products. What about fun shopping?

Leave a comment

Your email address will not be published.