Use this guide to build a successful Facebook Business Page to engage your audience and drive traffic to your website.It seems we all have an obsession with killing things off. Woman writing a blog Every couple of years, we revisit something and place it on the chopping block. In the new millennium, we had the Y2K computer scare. In 2012, we feare the world would end and we would all just poof. When technology took a more important role in our lives, we assume all print publications would go bankrupt. Now, with the rise of video and podcasts, it’s blogging’s turn to feel the heat. Download Now.
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Free Blog Post Templates I reache out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and aske them, “Are Blogs dead? ” Here’s what they said. Are blogs dead? According to marketers, not Italy Phone Number even close. Blogs continue to be extremely valuable for lead generation, brand awareness, and SEO. And they’re still popular among consumers. A 2020 HubSpot study found that 60% of people read a blog at least once a week. So, blogs won’t be out of marketers’ toolbox anytime soon. In all fairness, this question surrounding blogs is not without reason. Google Trends shows that in the last five years.
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The interest in blogs has steadily decline worldwide. Google Trends blog report Image Source In the U.S. within the same five-year span, podcasts have risen in popularity and surpasse blogs in searches. Google Trends podcast vs blog reportImage Source USA CFO However, marketers still consider blogging a top marketing channel. Ross Simmonds, a B2B marketer and the founder of the content marketing agency Foundation, says blogging has helpe his clients triple their traffic and accelerate their sales close rates. “At Foundation, blogging with intent has helpe us generate millions of dollars in the pipeline for both us and our clients,” says Simmonds. “It’s also arme us with the ability to elevate our brand’s position in the market and, most importantly, truly help others in our industry learn and unlock new opportunities.