How Can You Increase Motivation

 

 

 

 

 

 

How Can You Increase Motivation

For example, a tip is to segment, so that you can show a personalized message to your user.

 

Would you like to refine your proposition? For example, take these 4 elements into account. Is it clear? Are you credible? How exclusive is your product? And how attractive?

How can you strengthen your value proposition?

According to MECLABS, 4 elements play a role in value proposition:

  1. Credibility
  2. Exclusivity
  3. Clarity
  4. attraction

Would you like to refine your proposition? For example, take these 4 elements Manufacturing Directors Email Lists into account. Is it clear? Are you credible? How exclusive is your product? And how attractive?

Manufacturing Production Directors, Managers Email Lists

Incentive & friction

My take: MECLABS is a bit vague about the concept of ‘incentive’. With the word incentive you think, for example, of a free e-book that you add to an order to convince someone. Would you like to refine your proposition? For example, take these 4 elements into account. Is it clear? Are you credible? How exclusive is your product? And how attractive? after all. For example, consider a hosting company that offers WordPress hosting and provides an ebook about WordPress. You could also just see that as part of your value proposition. MECLABS itself says in any case that an incentive should compensate for friction.

Friction is also easier to interpret and can be divided into:

  • Length-related friction: for example (too) many form fields.
  • Difficulty Friction: A confusing question in your checkout.

Anxiety (fear)

For example, fear can be triggered because your website looks unreliable or because you don’t say anything about any warranty.

EAST Framework (source: bi.team)

EAST Framework

The EAST Framework is a model developed by the Behavioral Insights Team from Great Britain. The framework consists of the following 4 factors:

  • easy
  • attractive
  • Timely
  • social
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Easy

Use elements that make it easy for users. This is possible, for example, with the use of ‘defaults’, i.e. offering a standard option/choice to your user. Or fewer fields in your form so that the form becomes shorter.

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