Among other things, Blyde founde the B Blyde foundation to help writer Dieudonné Gakire. He is building an empowerment hub in his native village in Rwanda. A project with a focus on education and equality. The agency donates more than 100,000 euros in cash and hours per year to charities. And the CO2 emissions of each employee are compensatd. Blyde goes to great lengths in practicing the adage well-held by all interviewees: set the bar high for clients, but even higher for yourself.
The Bar High
“We also have to get rid of the obsession with profit maximization on the agency side,” says Danielle Guirguis. “That may sound like a somewhat utopian statement, but growing for the sake of growing VP Business Development Email Lists is no longer of this time. We can continue to grow in the field of impact. Claassen sees 2 underlying developments: “Climate change, geopolitical instability and waves of migration, the coherence of these can no longer be ignord. And you see, even if. You look at the Edelman Trust Barometer, for example, that the private sector is being assignd.
Set the bar high for clients, but even higher for yourself.
There is also the belief that you can make a more positive impact on people and the planet if you grow in the right way. And that agency and marketer can achieve that benefit. Growth par excellence together. “But if you want to use that metaphor, that is certainly a road with pitfalls,” says Tim Claassen. “Suddenly a lot is coming at the CMO: sustainability, use of raw materials, energy supply, how you deal with your staff.”
That is one of the reasons why. Havas Lemz gives every new customer the book Net Positive by former Unilever CEO Paul Polman. And because. Marketers generally don’t want to be stuck in. The far nebulous future, the agency designe the “100-day time, energy and waste overall saving trajectory.