At HubSpot we run these campaigns quarterly. Despite the rapid cadence, every quarter we work to create new, remarkable ways of reaching, informing, and converting our audience. Learn how to run more impactful, measurable marketing campaigns. I wrote this post to share with. You how we crafte our latest acquisition campaign to hit and excee. Our acquisition targets. Establishing the. Campaign The beginning of our Q1 2020 Acquisition. Campaign starte with a blinking cursor. As we brainstorme how to start our research, we had a few inputs to work with.
A Session Send Materials Beforehand
First we knew our target audience consiste. Of marketing managers, as we were re-launching our Marketing Hub Enterprise product that month. We knew that reports. Were a content type that worke well for us in the past. We saw our 2019 Instagram Namibia Phone Number List Engagement Report and a 2020 Social Meia Report successfully attract new audiences. At the very least, it was a motion that our audience was familiar with, which meant there was less of a barrier to show the value. Additionally, seasonality playe a large role in our planning. We wante to build content to support marketers planning their strategies for the upcoming year. With the combination of a target audience.
Depending On What You Be
An understanding of high-performing content types timing, and our additional user research, we wante to create a remarkable go-to resource for marketing managers building their strategies for the year. Thus, the idea for “Not Another State USA CFO of Marketing Report” was born. In this article, I’ll talk through the report surveys and content, the web experience, the promotion, and the results. Hopefully, it gives you a peek behind the curtain and some inspiration for future campaigns. Running the Surveys and Creating the Report Content The first and most important thing about the content of this report was to start collecting survey data for analysis and visualization. Working with our team at HubSpot Research, we ran our first survey in November/December of 2019 that went out to 3,400 global marketers.