More conversion on your website? Use these 4 auxiliary models







More conversion on your website? Use these 4 auxiliary models

Need inspiration for conversion optimization? Then use these 4 help models to stimulate conversion on your website. These models are fairly generic and versatile. Use them, for example, as an aid when building landing pages, writing texts or assessing your check-out.

You want to get started to stimulate your conversion. Then it is nice if you can use a number of help models to help you on your way. Over the years, various models have been developed that highlight the factors that help to stimulate certain behavior (conversion).

Good to know: there will be overlap

But that doesn’t matter. The factors overlap for a reason. These are the factors that consistently prove to have an impact on user behaviour. The models are therefore primarily intended to become familiar with the factors mentioned. Then you can take this into account in your own work. At the launch of Web Media Directors Email Lists Stories in 2020, Hidde Zwiers enthusiastically listed the potential of Web Stories in this article for. Web Stories are visible in various positions on the search results pages of Google and Google Discover and completely optimized for mobile. So they reach a larger audience than just users who search for your name or keywords. Google Web Stories offer space for CTAs, are indexable and rank well. Sometimes even above paid ads!

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Many will already be familiar with Cialdini’s principles . I have therefore deliberately not included these principles. Instead, I opted for the following 4 auxiliary models. Do you already know them?

  • 1. MECLABS
  • 2. EAST Framework
  • 3. Fogg Behavior Model
  • 4. LIFT Model

MECLABS Conversion Sequence Heuristic source


The MECLABS Conversion Sequence Heuristic was developed by the MECLABS Institute. It is a formula that consists of 5 factors that should contribute to conversion.

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  • C = probability (probability) conversion
  • M = motivation
  • V = value proposition
  • I = incentive
  • F = friction
  • A = anxiety

The number before the letter is related to impact. So according to this formula, motivation will always be the most impactful factor for conversion. Then the value proposition, and so on.