Compare Your Results With Others in the Industry

 

 

 

 

 

 

Compare Your Results With Others in the Industry

Our research shows that open rates average at 34.15%, click through rates at 4.41% and click to opens at 12.11%. These are averages based on multiple industries and sectors. But how are you doing compared to these averages?

In our world where valuable data is becoming more and more available, we need to know more than just the averages. Dive deeper into the stats in your industry and compare them to your results. For example, is the best shipping day for you also Tuesday? Does sending messages to your recipients work before the workday starts? Each variable is unique per company and target group. With new trends such as data and personalization, it is extremely important to move with the changing behavior of your customers.

More Innovative

We can’t tell you exactly what to do, but we can give you some Finance Directors Email Lists tips. A basis to optimize from. For example, we saw that the best sending day for emails is Tuesday, between 06:00 – 08:00. Start here and test if this is the case for you too. Play with different days and times and find out what works best for your target audience. 

Finance Directors Email Lists

Stay up to date

Technology is continuously providing more innovative solutions we asked more and customer needs are constantly shifting towards the next big trend. With a shifting focus on new trends such as data and personalization, it is extremely important to move with the changing behavior of your customers.

In this 18th edition of the Email Benchmark, we asked more than 150 companies which trends they see as the biggest developments for 2021. For example, we see that data-driven campaigns (51%) are seen as the most important trend, closely followed by the 360 ​​degree customer profile (45%). With this information you can align your plans for the coming year and stay on top of the changing world around us.

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