A Buyer Persona is a fictitious profile based on real customer data, it is the personification of your company’s ideal customer. It is the basis Buyer Personas Understand of the entire Digital Marketing strategy and content production. Unlike the target audience, which is generic, the buyer persona has specific characteristics. Victor Piranha May 15, 20 | 24 min read Who does your brand want to reach? Who do you intend to communicate with?
Who Do You Want to Educate Buyer Personas Understand
Entertain and convert? Every marketing strategy is obviously aimed at customers! But how do you produce a blog post or create Iceland Phone Number a website layout with such a large and diverse group of people in mind? Thinking about this, Alan Cooper , considered the father of buyer personas, extended the concept of target audience and created a way to optimize, segment and define who that audience is, what they do and what they like.
This is Why Brands Work With
The concept of buyer persona: a semi-fictional character that represents. The company’s customers, since it is creat base on real data about them. It is on the buyer person in reality that the strategies will be created . The creation of a buyer person has greatly helped companies. To plan more precise digital marketing strategies aligned with the profile. Interests and journey of customers for this reason, we want to help. You to also use this tool in your business to optimize your content and campaigns.