The Bumpy Road to Sustainable Business: Do’s & Don’ts From Practice

 

 

 

 

 

 

The Bumpy Road to Sustainable Business: Do’s & Don’ts From Practice

Responsible and Tim Claassen sees 2 underlying developments: “Climate change, geopolitical instability and waves of migration, the coherence of these can no longer be ignord. And you see, even if you look at the Edelman Trust Barometer, for example, that the private sector is being assignd. An increasing responsibility in this by the consumer.  sustainable entrepreneurship, in other words: people planet profit marketing. This way of doing business is flooding the market. But marketers and agencies do walk down. A road full of pitfalls. Where is it from? Where is it going? How do you take each other along and where do you drop off?

In this article I share striking do’s and don’ts, straight from practice. I talkd to:

  • Danielle Guirguis, CEO and founder of Smarthouse,
  • Tim Claassen, Head of Strategy at Havas Lemz, en
  • Lorette der Kinder, founder and Managing Director of PR agency Blyde.

People planet profit

Roughly speaking, 3, often overlapping, phases of progress are identifie.

  1. Companies and brands, in collaboration with the communication specialists, diligently search for what is green within the organization and emphasize this firmly in their communication.
  2. Companies and brands try to be socially responsible as much as possible and of course communicate that.
  3. ‘Doing less bad’ is no longer a strong. Argument Chief VP Marketing Officer Email Lists and we are moving towards the increasingly weight-gaining Net Positive. In this, everything the company does and does not do is measurd in order to ultimately deliver a positive result for people and the planet.

Chief and VP of Marketing Email Lists

Where does it all come from? Tim Claassen sees 2 underlying developments: “Climate change, geopolitical instability and waves of migration, the coherence of these can no longer be ignord. And you see, even if you look at the Edelman Trust Barometer, for example, that the private sector is being assignd an increasing responsibility in this by the consumer. The world is on fire. And on top of that comes the growing expectation of a consumer looking right through businesses. That is the state of affairs and it is not going to get any better.

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