Boardroom leadership: Aon’s CMO shares her atypical story

 

 

 

 

 

 

Boardroom leadership: Aon’s CMO shares her atypical story

In recent years we have seen more and more CMOs in the boardroom. A good example is Boukje Taphoorn from bol.com. So is Marguerite Soeteman-Reijnen. But how do you get there? In this HelloMasters Podcast, Marguerite gives advice on visibility and leadership.

Aon is a major player in the insurance world. The listed company Australia Physiotherapist Email Lists is headquartered in London. Aon is a consultant in the field of risk, pension and health solutions. Fun fact: Aon stands for unity in Celtic!

Australia Physiotherapist Email Lists

Who is Marguerite Soeteman-Reijnen?

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She is chairman, board member, CMO and official LinkedIn author. Marguerite Soeteman-Reijnen has been working for the insurance broker for more than 30 years. She knows all facets of the business. For example, she worked in roles as Managing Director and Chief Broking Officer. She now sits in the boardroom as chairman and is the CMO of Aon Inpoint.In recent years we have seen more and more CMOs in the boardroom. A good example is Boukje Taphoorn from bol.com. So is Marguerite Soeteman-Reijnen. But how do you get there? In this HelloMasters Podcast, Marguerite gives advice on visibility and leadership. Marguerite is not a conventional marketer, she went through an atypical career path until she became a CMO. Still, the CEO gave her the role of CMO. “I was really shocked when the CEO asked me to be CMO,” says Marguerite. What has she learned from her marketing colleagues? Creativity!

In this HelloMasters

Marguerite talks about:

  • How Aon uses their gigantic stream of marketing data
  • The ‘one metric that matters’ within her role
  • Why she is active and creating content on LinkedIn and Instagram
  • Her career from law student to CMO. Inspirational!
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